What Is Great Communication?

Last week I posed a question… What is great communication?

I think it can be summed up in “it’s not all about me”.

Most people talk too much. Most people do not listen enough. Most people want to tell their story. Most people don’t really care about what you have to say. Most people like to be the center of the conversation.

Great communication involves putting aside whatever it is you think is important and listening. Trying to understand what the person is saying, why they are telling you this story and then just listening to what they are saying. Most of us are hearing, but not really listening. We are thinking about what we are going to say next and forming our thoughts around how I can say what I think needs to be said.



So how does a commercial cleaning business become great at communication? The same way, by listening. Too often businesses spend valuable time telling others how good, how special, they are and no time asking, ‘What can I do to help you?’ Bells and whistles, products and features. Honestly, so what? If you don’t hear the need of your potential client accurately how can you possibly solve the problem effectively?

People (and companies) who are great communicators have great listening skills, because they have learned that “it’s not all about me! “